The communication campaign to raise foster parents for unaccompanied migrant children and foster care in general for these children took place between 25 February and 25 March 2019. Traditional community channels were used – social networks (NFCA Facebook page), local TV stations, local radio, as well as the broadcasting of the video on national television in the morning primetime. Thanks to all activities, the campaign’s messages reached 142,000 people in the three regions through the Internet channels, 212,848 citizens – through TV communication in one regional TV and 1 national TV, 28,173 – by broadcasting radio spots. The achieved audience data is based on regional media profiles and received by the media agency. 250 posters printed in state structures, social services, and child protection departments have been printed. 12 information meetings with foster parents were held to promote foster care for unaccompanied migrant children. The PROFUCE initiative is being implemented by the National Foster Care Association with the support of the European Commission. All materials are available at https://mydox.org/s/merd4LE4p3P88FJ
Following the awareness campaign the NFCA held three local events
in Haskovo (03-09), Slive (12-09) and Sofia (20-09) to present the results of the project with foster families and professionals interested.